Networking is one of the most important things you can do for your success as a commercial agent. In the age of specialization and niches, many of your leads will come from other commercial real estate professionals who have different niches.

This is a relationship business and you should know every commercial agent in your market. I would encourage all of you to attend as many commercial real estate networking events and association meetings as you can find. You never know when a deal or a referral fee will literally fall right in your lap.

Other avenues of networking include connecting with the professionals who support the commercial real estate industry in your market – CPAs, Commercial Real Estate Attorneys, Bankers, Insurance Agents, etc. These are all good sources for leads. So, join a networking group in your area – BNI, Chamber of Commerce, etc. I will tell you that the more real estate centric the group, the better the networking will be!

Apply it: Make it a point this week to find a commercial real estate networking event in your area that you plan to attend in the next two to four weeks!